To do this, the plugin uses lossy compression. Advanced compression, for twice the compression gain as classic compression, according to Smush.Automatic compression of images as soon as you upload them to your WordPress site. In the initial set-up, Smush offers you several types of settings, which you can activate with one click: You will preserve the efficiency of your hosting server, consuming less bandwidth and storage space.Moreover, Google takes loading speed into account when ranking pages, even if the impact of loading time remains low. You will facilitate the work of search engines like Google (a fast site is easier to explore and index).For your information, the conversion rate drops by an average of 4.42% each time your loading time is delayed by one second. You will have a better chance of improving your conversions (an action you want your user to perform, like buying a product).If you haven’t heard, one out of two people (40%) leave a website if it takes more than 3 seconds to load. And since images can be responsible for nearly 50% of the weight of a web page, you know what you have to do. The more unoptimized resources a site has, the slower it runs. You will improve the loading speed of your pages.You will offer a better user experience to your visitors, who will appreciate viewing images that load quickly.It is essential that you get into the habit of reducing their weight for the following reasons: Why is the optimization of your images important?īefore we get to the technical part, related to the configuration of the WP Smush plugin, I would like to draw your attention to the importance of optimizing your images. The option to define a maximum size (width and height) to upload images.Compression of your images in all the directories of your site (not only in the uploads folder).The only restriction is their weight (5MB maximum). No limit on the number of images to optimize.This option should be qualified, however, since WordPress activates lazy image load by default since its version 5.5. Lazy load, in order to load and display your images only when your visitor scrolls to them. An option to automatically compress your images.In lossy, the image loses some quality, but the reduction in image size is greater than in lossless. Lossy and lossless compression formats.In its free version, the Smush plugin on WordPress offers the following features (a non-exhaustive list): A few clicks are enough to set up and use the plugin.
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